Strategies of Communication and Urban Marketing

Authors

  • Georges Benko Universidad de París

DOI:

https://doi.org/10.4067/S0250-71612000007900004

Keywords:

urban competitiveness, regional and local development, globalization, urban marketing

Abstract

Territorial marketing is an ancient phenomenon, but since the 1980s, it has intensified. Rivalry and competition between cities and regions are clearly put at the fore. This renewal of communication strategies has economic and social foundations: globalization and widening of competition; the local as a social and economic phenomenon; the fast evolution of communication; and, finally, the evolution of marketing itself. This article analyses this new field of study, linked to the representation of space, and its methods.

Published

2000-12-07

How to Cite

Benko, G. (2000). Strategies of Communication and Urban Marketing. Revista EURE - Revista De Estudios Urbano Regionales, 26(79). https://doi.org/10.4067/S0250-71612000007900004

Issue

Section

Articles