Santa MonicaÍ€™s social conversion into a sustainable city
DOI:
https://doi.org/10.4067/S0250-71612014000100008Keywords:
sustainable development, urban development, urban marketing, urban planningAbstract
Santa Monica, California, began its transition towards a sustainable urban planning in late 1970s, continuing to the present. The starting point was a citizensÍ€™ movement emerged in 1978, which was consolidated in 1981 as the major political force when they obtained, for the first time, most of the seats on the City Council. This paper examines the driving forces behind the local project of sustainable development in Santa Monica. Also, it explains how the political platform that was effective to interpret the negotiation of social actors between the paradigms of urban competitiveness and sustainable development with social justice was structured. The general conclusion is that a sustainable city is a social construction in the midst of constant conflicts and negotiations, and that its success depends on the commitment of citizens and government institutions to make it possible.
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